Video Marketing Statistics 2023: Latest trends and insights you need to know.

Jumping straight into video marketing can be a terrifying experience, with so many things to learn and video marketing statistics to understand. As the digital space keeps changing, it’s important to stay updated on the newest video marketing trends and insights. This will allow you as a marketer to plan, allocate budget and develop the right content your audiences love.

In this article, we’ll be sharing critical video marketing statistics that cover user engagement, lead generation, video consumption, B2B and B2C marketing, and e-commerce businesses. These stats will help you see the real power of video marketing and how it can transform your business. So, are you ready to dive into this exciting journey through the world of video marketing stats? Ready? Let’s go.

General Video Marketing Statistics

85% of businesses use video as a marketing tool. (Source: Wyzowl, 2021)

More companies are adopting video marketing to promote their products and services. This increased adoption suggests that video content has become a crucial component of digital marketing. It allows businesses to communicate more effectively with their target audiences.

92% of marketers considered video an essential part of their marketing strategy, up from 78% in 2015. (Source: HubSpot)

The increase in marketers considering video as essential to their marketing strategy (92% in 2020, up from 78% in 2015) highlights the growing importance of video marketing in reaching and engaging audiences. This trend indicates that businesses recognize the effectiveness of video content in boosting brand awareness, driving engagement, and increasing conversions.

88% of video marketers reported a positive ROI from their video marketing efforts. (Source: Wyzowl)

88% of video marketers reported positive ROI and demonstrated the effectiveness of video marketing campaigns in driving business results. This statistic underscores the value of investing in video content creation and promotion to achieve marketing goals, such as increasing brand awareness, generating leads, and driving sales.

The average person spent 100 minutes per day watching online videos, an increase of 19% compared to 2019. (Source: Zenith Media Consumption Forecasts, 2021)

The average person spending 100 minutes per day watching online videos in 2021 (a 19% increase compared to 2019) indicates the growing popularity of video content among consumers. This trend highlights the importance of incorporating video marketing into digital marketing strategies to capture the attention of an increasingly video-oriented audience.

55% of people watched online videos daily, highlighting the potential reach and impact of video marketing campaigns. (Source: HubSpot)

With 55% of people watching online videos daily in 2020, businesses can leverage video marketing to reach a large and engaged audience. This statistic emphasizes the potential of video marketing to increase brand visibility, attract new customers, and foster loyalty among existing ones.

Online videos were expected to account for more than 82% of all consumer internet traffic, a 15x increase from 2017. (Cisco Annual Internet Report)

Online videos accounting for over 82% of consumer internet traffic by 2022 reveal the massive shift towards video content consumption. This statistic suggests that businesses should prioritize video marketing to stay competitive in the digital landscape, as consumers increasingly prefer and expect video content from brands.

84% of people said that they were convinced to buy a product or service after watching a brand’s video. (Source: Wyzowl)

The fact that 84% of people in 2020 were convinced to buy a product or service after watching a brand’s video demonstrates the persuasive power of video marketing. This highlights the potential of video content to drive purchasing decisions and increase conversion rates.

72% of customers preferred to learn about a product or service through video rather than text. (Source: HubSpot)

With 72% of customers in 2019 preferring to learn about a product or service through video rather than text, businesses should focus on creating informative and engaging video content. This preference suggests that video marketing can effectively educate potential customers and influence their purchasing decisions.

96% of people reported having watched an explainer video to learn more about a product or service. (Source: Wyzowl)

The 96% of people in 2020 who reported watching an explainer video to learn more about a product or service indicates that consumers find video content valuable in understanding complex products or services. This statistic emphasizes the importance of explainer videos in educating customers and helping them make informed decisions.

The average user spent 88% more time on a website with video content compared to websites without video content. (Source: Forbes)

The 88% increase in the time users spend on websites with video content compared to those without video content demonstrates the significant impact of video on user engagement. This statistic suggests that incorporating video content into a website can improve user experience, increase time spent on the site, and potentially boost conversion rates.

Mobile video consumption increased by 100% annually, with 75% of all videos played on mobile devices. (Source: eMarketer)

The rapid growth of mobile video consumption underscores the importance of optimizing video content for mobile devices. As more consumers watch videos on their smartphones and tablets, businesses must ensure their video content is accessible and engaging on these platforms to effectively communicate with audiences.

81% of businesses reported that their video marketing efforts increased the average time their visitors spent on their website.

This statistic emphasizes the positive influence of video marketing on website user engagement. By incorporating video content into their websites, businesses can provide an enhanced user experience, keep visitors engaged for longer periods, and increase the chances of converting those visitors into leads or customers.

Video marketing for lead generation and Conversions: Statistics and insights.

Video marketing achieves 66% more qualified leads per year. (Source: Optinmonster)

The significant increase in qualified leads generated by video marketing demonstrates the effectiveness of video content in attracting and nurturing potential customers. By incorporating video into their lead generation strategies, businesses can better engage their target audiences and move them through the sales funnel more efficiently.

Including a video on your landing page can increase conversion rates by 80% or more. (Source: Unbounce)

The dramatic increase in conversion rates when using video on a landing page emphasizes the importance of utilizing video content to engage website visitors. Videos can effectively communicate the unique selling points of a product or service, persuading potential customers to take action, such as signing up for a newsletter or making a purchase.

74% of marketers said that video content outperformed other content types in driving conversions. (Source: Vidyard)

This statistic shows the effectiveness of video content in driving conversions compared to other content formats. By incorporating video into their marketing strategies, businesses can better engage their audiences, build trust, and ultimately increase the likelihood of converting visitors into customers.

95% of video marketers said video has helped increase user understanding of their product or service. (Source: Wyzowl)

The high percentage of marketers who found video effective in increasing user understanding highlights the value of video content in explaining complex products or services. By creating informative and engaging explainer videos, businesses can improve customer education and drive higher conversion rates.

64% of consumers are more likely to buy a product online after watching a video about it. (Source: Forbes)

The significant impact of video content on consumers’ purchasing decisions highlights the importance of incorporating video marketing into businesses’ e-commerce strategies. By showcasing products and services through engaging videos, companies can effectively influence consumer behavior and drive online sales.

62% of B2B marketers rated video as an effective content marketing tactic for lead generation in 2020. (Source: Content Marketing Institute)

The majority of B2B marketers recognizing video as an effective tactic for lead generation highlights its importance in B2B marketing strategies. By utilizing video content to showcase their offerings and establish thought leadership, B2B companies can effectively engage their target audiences, generate leads, and ultimately drive sales.

Personalized video marketing increases email conversions by 500%. (Source: Vidyard)

The significant increase in email conversions when using personalized video content demonstrates the power of personalized marketing. By tailoring video content to individual users, businesses can better engage their audience, foster deeper connections, and ultimately drive higher conversion rates

52% of marketing professionals worldwide named video as the type of content with the best ROI (Source: HubSpot)

The high ROI reported by marketing professionals worldwide for video content highlights its cost-effectiveness and value in driving business results. By focusing on video marketing, businesses can efficiently allocate their marketing budgets, generate a higher return on investment, and ultimately, boost lead generation and conversions.

Marketers who used video grew revenue 49% faster than non-video users. (Source: WordStream)

The faster revenue growth experienced by marketers using video demonstrates the significant impact of video marketing on business performance. By adopting video marketing, businesses can effectively capture their target audience’s attention, communicate their value proposition, and ultimately accelerate revenue growth through increased lead generation and conversions.

70% of marketers reported that they planned to increase their video ad spend, indicating a strong belief in the effectiveness of video marketing for driving ROI. (Source: Animoto)

The high percentage of marketers planning to increase their video ad spending underscores their confidence in video marketing’s ability to deliver a positive ROI. By investing in video advertising, businesses can tap into the engaging nature of video content, reaching their target audience more effectively, and ultimately, driving higher lead generation, conversions, and ROI.

Video marketing on social media: Statistics and insights

Social media posts with videos have 48% more views. (Source: HubSpot)

This statistic demonstrates the significant impact of incorporating video content into social media posts. By leveraging video marketing on social platforms, businesses can boost engagement, increase visibility, and enhance the reach of their content, ultimately leading to a greater audience and more potential leads. See more social media statistics here.

Facebook generates 8 billion video views on average per day. (Source: TechCrunch)

The massive daily video views on Facebook highlight the importance of utilizing video marketing on this popular social media platform. By creating and sharing engaging video content on Facebook, businesses can effectively reach a vast audience, drive engagement, and increase their brand’s visibility.

Instagram videos receive 2 times more engagement than Instagram photos. (Source: Mention)

The higher engagement rate for Instagram videos compared to photos emphasizes the power of video content on this visually-driven platform. Businesses can leverage Instagram video marketing to foster deeper connections with their audience, increase brand awareness, and generate more leads.

Tweets with video attract 10 times more engagement than tweets without video. (Source: Twitter)

The significant increase in engagement for tweets containing video content underscores the effectiveness of video marketing on Twitter. By incorporating video into their Twitter marketing strategy, businesses can enhance the reach of their content and drive more engagement, ultimately leading to a larger audience and potential customer base.

LinkedIn users are 20 times more likely to share a video post than any other type of post. (Source: LinkedIn)

The strong preference for sharing video posts on LinkedIn demonstrates the value of video marketing on this professional networking platform. Businesses can leverage LinkedIn video content to expand their reach, showcase their expertise, and connect with potential clients or customers more effectively.

Video posts on LinkedIn receive an average of 3 times more engagement than text posts. (Source: LinkedIn)

This means that video content on LinkedIn gets more attention and interaction from users than text posts. By using video marketing on LinkedIn, businesses can create more interest in their products or services, leading to more leads and potential sales.

75% of business executives and professionals watch work-related videos on LinkedIn at least once a week. (Source: Forbes)

This shows that many business leaders regularly watch videos on LinkedIn, making it an important platform for B2B marketing. See more B2B marketing statistics here. By creating and sharing informative and relevant videos, businesses can engage with decision-makers and increase their chances of making a sale.

75% of all video plays are on mobile devices. (Source: eMarketer)

The prevalence of mobile video consumption underscores the importance of optimizing video content for mobile viewing on social media platforms. By ensuring their videos are mobile-friendly, businesses can reach and engage their audience more effectively, ultimately driving higher lead generation and conversions.

45% of people watch more than an hour of Facebook or YouTube videos a week. (Source: HubSpot)

The substantial time spent watching videos on Facebook and YouTube each week highlights the importance of leveraging these platforms for video marketing. By creating and sharing engaging video content on these platforms, businesses can tap into a captive audience and generate more leads and conversions.

90% of Twitter video views happen on a mobile device. (Source: Twitter)

The dominance of mobile video views on Twitter emphasizes the importance of optimizing video content for mobile devices on this platform. By creating mobile-friendly video content, businesses can effectively engage with their Twitter audience, increasing brand awareness and driving lead generation.

54% of consumers want to see more video content from brands they support. (Source: HubSpot)

The strong consumer demand for more video content from brands emphasizes the importance of incorporating video marketing into a brand’s social media strategy. By meeting this demand and creating engaging, informative video content on social platforms, businesses can strengthen their relationships with their audience, build brand loyalty, and ultimately generate more leads and conversions.

Pinterest users are 2.6 times more likely to make a purchase after viewing brand video content.

he increased likelihood of Pinterest users making a purchase after viewing brand video content highlights the effectiveness of video marketing on this platform. By creating and sharing engaging, visually appealing video content on Pinterest, businesses can effectively influence purchasing decisions and drive higher conversions.

Snapchat users watch over 10 billion videos per day. (Source: Social Media Today)

The immense volume of daily video views on Snapchat demonstrates the power of video marketing on this social media platform. By creating engaging, short-form video content for Snapchat, businesses can tap into its active user base, raise brand awareness, and generate leads from a younger demographic.

60% of people are more likely to engage with a social media post that contains a video compared to other types of content. (Source: Animoto)

The higher likelihood of engagement with video content on social media highlights its effectiveness in capturing audience attention. By incorporating video marketing into their social media strategy, businesses can increase user engagement, foster deeper connections with their audience, and ultimately drive more leads and conversions.

YouTube mobile video consumption grows by 100% every year, making it essential for businesses to have a presence on the platform. (Source: YouTube)

The rapid growth of mobile video consumption on YouTube highlights the importance of leveraging this platform for video marketing. By creating and sharing engaging, informative video content on YouTube, businesses can reach a global audience, improve their search engine visibility, and drive higher lead generation and conversions.

Video generates 12 times more shares on social media than text and image content combined. (Source: SmallBizTrends)

The remarkable increase in video shares on social media emphasizes the power of video content in driving engagement and virality. By producing and sharing captivating video content on social media, businesses can expand their reach, generate more leads, and ultimately, drive higher conversions as a result of increased brand awareness and social proof.

Social video ads are the top way consumers discover a brand with 25% of consumers discovering brands this way. (Source: Animoto)

This statistic highlights the importance of using social video ads as a primary method for brand discovery and subsequent purchasing decisions. Businesses that invest in social video advertising can effectively reach and engage their target audience, leading to increased brand awareness and a greater likelihood of generating sales.

94% of B2B marketers say that LinkedIn is their top choice for sharing video content. (Source: LinkedIn)

This shows that LinkedIn is the most popular platform for B2B marketers to share videos. Businesses should focus on creating and sharing video content on LinkedIn, as it can help them reach their target audience and generate more leads.

51% of marketers have seen an increase in website traffic from LinkedIn after sharing videos. (Source: Wyzowl)

This indicates that sharing videos on LinkedIn can help drive more visitors to a company’s website. By using video marketing on LinkedIn, businesses can attract more people to their site, where they can provide more information and encourage them to become customers.

53% of consumers engage with a brand after watching a video on social media. (Source: Brightcove)

This shows that more than half of consumers who watch a video on social media will interact with the brand that made it. Companies can use video marketing on social media to connect with their audience and build stronger relationships.

B2B video marketing statistics

87% of B2B marketers use video as a marketing tool. (Source: Content Marketing Institute)

This statistic shows that video marketing is widely used by B2B marketers. It means that most B2B companies recognize the importance of video in connecting with their target audience and promoting their products or services effectively.

70% of B2B buyers and researchers watch videos throughout their path to purchase (Source: Google)

This shows that B2B buyers find videos helpful in making decisions. Businesses that create informative and engaging videos can better guide potential customers through the buying process, increasing the chances of making a sale.

52% of B2B marketers say video is the content type with the best ROI. (Source: Smart Insights)

This shows that B2B marketers believe video marketing provides good returns on investment. Businesses that invest in creating quality video content can expect to see positive results in terms of lead generation and sales.

B2B marketers who use video grow their revenue 49% faster than those who don’t. (Source: WordStream)

This indicates that using video can lead to faster growth for B2B companies. By incorporating video marketing, businesses can attract more leads, close more deals, and increase their revenue.

85% of B2B marketers say that video is an effective way to get attention online. (Source: Vidyard)

This means that B2B marketers believe video helps grab people’s attention on the internet. By using engaging video content, businesses can capture their target audience’s interest and stand out from their competitors.

96% of B2B organizations use video in their marketing campaigns. (Source: Relevance)

This shows that nearly all B2B organizations recognize the value of video marketing. Businesses that use video can better communicate their messages and connect with their target audience.

73% of B2B marketers say that video has positively impacted their marketing results. (Source: OptinMonster)

This means that most B2B marketers who use video experience positive outcomes. By investing in video marketing, businesses can improve their marketing efforts and drive better results.

59% of B2B decision-makers prefer video over text when learning about a product or service. (Source: Forbes)

This shows that B2B decision-makers find video more helpful than text when researching products or services. By creating informative and engaging videos, businesses can better communicate their value proposition and appeal to decision-makers.

B2B marketers who use video in their email campaigns see click-through rates increase by 2 to 3 times. (Source: HubSpot)

This demonstrates the power of including video in email marketing. By incorporating video into their email campaigns, B2B marketers can increase engagement and improve the overall effectiveness of their email marketing efforts.

45% of B2B marketers plan to increase their investment in video marketing. (Source: Demand Metric)

This indicates that many B2B marketers recognize the value of video marketing and plan to invest more in it. As more businesses invest in video marketing, it becomes even more essential for companies to create compelling video content to stay competitive.

68% of B2B marketers believe that video content offers the best ROI among all content types. (Source: LinkedIn)

This shows that a majority of B2B marketers consider video content as the most effective in generating returns on investment. By focusing on video marketing, businesses can maximize the impact of their marketing efforts and drive better results in terms of lead generation and sales.

74% of B2B marketers say that videos convert better than other content types. (Source: Vidyard)

This statistic shows that most B2B marketers think videos are better at turning viewers into customers compared to other types of content. By creating engaging videos, businesses can convince more people to buy their products or services, leading to more sales.

50% of B2B buyers watch video content to help them make purchase decisions. (Source: Demand Gen Report)

This means that half of B2B buyers watch videos when deciding what to buy. Businesses that create helpful and informative videos can guide potential customers through the buying process, increasing the chances of making a sale.

65% of B2B companies have acquired a customer through LinkedIn video marketing. (Source: Social Media Today)

This shows that using video marketing on LinkedIn can lead to new customers for B2B companies. By sharing engaging and informative videos on LinkedIn, businesses can connect with potential clients, leading to more sales and growth.

80% of B2B marketers measure the success of their video marketing efforts through engagement metrics, such as views, likes, and shares. (Source: Demand Metric)

This means that most B2B marketers track how well their videos are performing by looking at how people interact with them. By focusing on creating videos that get more views, likes, and shares, businesses can increase the chances of their target audience noticing and remembering their brand.

47% of B2B marketers rate video as the most effective content type for moving prospects through the sales funnel. (Source: Ascend2)

This shows that nearly half of B2B marketers think videos are the best way to guide potential customers through the buying process. By creating videos that address the needs and questions of their target audience, businesses can help prospects make informed decisions and increase the likelihood of making a sale.

B2C video marketing statistics

66% of consumers prefer watching a video to reading about a product. (Source: Wyzowl)

This shows that most consumers would rather watch a video than read about a product. By creating videos that explain their products, businesses can cater to this preference and make it easier for consumers to understand their offerings.

76% of businesses say that video has helped them increase traffic to their website. (Source: Wyzowl)

This means that many businesses see more visitors on their website after using video marketing. By creating and sharing videos, companies can draw more people to their website, where they can learn more about the products or services being offered.

90% of consumers watch videos on their mobile devices. (Source: Forbes)

This shows that most consumers use their phones or tablets to watch videos. Businesses should create mobile-friendly videos to make sure they can reach their audience no matter what device they’re using.

Including a video on a landing page can increase conversions by 86% for B2C businesses (Source: WordStream)

This shows that adding a video to a website’s landing page can make it much more likely for visitors to take action, like signing up for a newsletter or buying a product. Businesses should consider using videos on their landing pages to improve their conversion rates.

43% of consumers want marketers to produce videos that are shorter in length. (Source: Adobe)

This means that many people want shorter videos from businesses. Companies should create brief, engaging videos to capture the attention of their audience and get their message across quickly, without losing viewers’ interest.

70% of consumers feel more connected to a brand after watching their entertaining and engaging video content. (Source: ReelSEO)

This shows that when businesses create fun and interesting videos, consumers feel a stronger connection to the brand. Companies should focus on making engaging videos that resonate with their audience, to build stronger relationships with their customers.

50% of internet users look for videos related to a product or service before visiting a store. (Source: Think with Google)

This means that half of the people who use the internet watch videos about products or services before going to a physical store. Businesses can create videos showcasing their offerings to help potential customers make informed decisions and encourage them to visit the store.

Online video consumption statistics

YouTube has over 2 billion logged-in monthly users. (Source: YouTube)

This shows that YouTube has a massive audience, making it an excellent platform for businesses to share their video content and reach potential customers.

65% of viewers skip online video ads as soon as possible. (Source: Marketing Land)

This means that most people don’t watch online video ads all the way through. Businesses should create engaging ads that capture viewers’ attention right away to prevent them from skipping.

80% of users can recall at last a video ad they viewed in the past 30 days. (Source: Forbes)

This shows that video ads can be memorable, with many people remembering ads they’ve seen recently. Businesses can use video marketing to create ads that stick in viewers’ minds, increasing brand

57% of consumers say that product videos make them more confident in their purchase decision and less likely to return the item. (Source: Invodo)

This means that watching a product video can help shoppers feel more certain about their choice, leading to fewer returns. Businesses can use video marketing to create informative product videos that help customers feel confident in their purchase and reduce the likelihood of returns.

E-commerce businesses that use video on product pages see a 37% increase in add-to-cart conversions. (Source: Wistia)

This shows that adding videos to product pages can make shoppers more likely to put items in their carts. Companies should consider using video marketing to showcase their products on their website, which can lead to more sales.

Mobile video consumption on e-commerce platforms has increased by 133% in the past two years. (Source: Invesp)

This shows that more people are watching videos on their phones while shopping online. E-commerce businesses should ensure that their video content is optimized for mobile devices, so customers can have a great experience while watching videos and shopping on their smartphones.

50% of online shoppers say they’re more likely to buy a product if there’s a video on the product page. (Source: eMarketer)

This means that having a video on a product page can make shoppers more likely to purchase that item. E-commerce businesses should include videos on their product pages to help customers get a better understanding of the product and increase the chances of a sale.

E-commerce websites with videos see a 2.8x higher revenue per visitor than those without videos. (Source: Tubular Insights)

This shows that e-commerce websites that use video marketing can make more money from each visitor. Companies should invest in video content to showcase their products and engage customers, as this can lead to higher revenue per visitor.

40% of e-commerce businesses plan to increase their video advertising budget in the next year. (Source: eMarketer)

This means that many e-commerce companies recognize the value of video marketing and are planning to spend more on it. Businesses should consider investing in video advertising to stay competitive and reach potential customers, as this can lead to increased sales and growth.

65% of viral video viewers share the video with their friends. (Source: Go-Gulf)

This means that most people who watch viral videos also share them with others. Creating videos that have the potential to go viral can help businesses expand their reach and engage new customers, as viewers are likely to share the content with their friends.

Conclusion

In conclusion, video marketing is an essential tool for businesses in 2023. The latest trends and statistics show that videos can help increase sales, boost brand awareness, and engage customers across various platforms. Whether it’s B2B, B2C, e-commerce, or social media, using video marketing effectively can lead to higher conversions and better results. To stay competitive, businesses should invest in creating engaging and shareable video content that appeals to their target audience.