TikTok Statistics, Usage Trends & Revenue 2023

Everyone seems to be talking about the potential of TikTok. But is this just a new shiny object? How do we leverage this growing platform? In this in-depth research, you’ll discover all the latest TikTok statistics.

You’ll be able to make a data-driven decision on whether TikTok is the right platform for your marketing strategy. 

What Country Uses TikTok The Most? 

As of 2022, the United States has 94.1 Million TikTok Users which is the largest in the world. The second-largest TikTok user base is Brazil with 38.1 Million TikTok users in 2022. They overtook Indonesia which has 38.2 Million users. 

The United States is projected to have a total of 103 Million Tiktok users by 2025.

TikTok Users in United States

Which country and region is the fastest-growing on TikTok? 

In 2022, the Middle East & Africa is the fastest-growing countries and regions. Their projected growth rate is 39.1% in 2022. Asia Pacific is the next fastest-growing region on TikTok at 17.7%. Latin America is close behind in third place with a growth rate of 17.3% in 2022. 

TikTok relies heavily on its intimate personalization algorithm to make its platform addictive. New York Times broke down how they read our minds through these short-form videos. It is also a creator-friendly platform. Anyone can post a TikTok video easily with their impressive line of video tools. They work closely and reward creators better than any other platform too. These micro-influencers help to keep the platform healthy. 

TikTok Active Users by Countries

TikTok Users Worldwide Statistic, Data, and Trend

According to eMarketer, there are 813,721,199 TikTok users worldwide in 2022. This figure is expected to reach 1,097,538,672 by 2026 – Which represents a 26% growth by 2026. 

TikTok Users Australia Statistic, Data and Trend

There are 2,853,197 TikTok users in Australia in 2022. This figure is expected to reach 3,951,952 by 2026 – Which represents a 28% growth in 2026. 

TikTok Users Japan Statistic, Data, and Trend

There are 18,694,322 TikTok users in Japan in 2022. This figure is expected to reach 23,693,753 by 2026 – Which represents a 27% growth in 2026. 

TikTok Users South Korea Statistic, Data, and Trend

There are 7,573,493 TikTok users in South Korea in 2022. This figure is expected to reach 9,930,220 by 2026 – Which represents a 31% growth in 2026. 

TikTok Users Indonesia Statistic, Data, and Trend

There are 38,179,351 TikTok users in Indonesia in 2022. This figure is expected to reach 54,392,862by 2026 – Which represents a 42% growth in 2026. 

TikTok Users Malaysia Statistic, Data, and Trend

There are 6,990,081 TikTok users in Malaysia in 2022. This figure is expected to reach 10,643,189 by 2026 – Which represents a 52% growth in 2026. 

TikTok Users Philippines Statistic, Data, and Trend

There are 17,246,883 TikTok users in the Philippines in 2022. This figure is expected to reach 24,506,659 by 2026 – Which represents a 42% growth in 2026. 

TikTok Users Singapore Statistic, Data, and Trend

There are 846,588 TikTok users in Singapore in 2022. This figure is expected to reach 1,124,121 by 2026 – Which represents a 32% growth in 2026. 

TikTok Users Thailand Statistic, Data, and Trend

There are 21,747,973 TikTok users in Thailand in 2022. This figure is expected to reach 30,836,679 by 2026 – Which represents a 41% growth in 2026. 

TikTok Users Vietnam Statistic, Data, and Trend

There are 27,598,480 TikTok users in Vietnam in 2022. This figure is expected to reach 43,160,494 by 2026 – Which represents a 56% growth by 2026. 

TikTok Users Russia Statistic, Data, and Trend

There are 27,388,557 TikTok users in Russia in 2022. This figure is expected to reach 33,051,825 by 2026 – Which represents a 20.6% growth in 2026.

TikTok Users Argentina Statistic, Data, and Trend

There are 11,138,358 TikTok users in Argentina in 2022. This figure is expected to reach 16,097,581 by 2026 – Which represents a 44% growth in 2026. 

TikTok Users Brazil Statistic, Data and Trend

There are 53,182,331 TikTok users in Brazil in 2022. This figure is expected to reach 71,722,824 by 2026 – Which represents a 34% growth in 2026. 

TikTok Users Chile Statistic, Data, and Trend

There are 3,482,539 TikTok users in Chile in 2022. This figure is expected to reach 5,025,291 by 2026 – Which represents a 44% growth in 2026. 

TikTok Users Columbia Statistic, Data, and Trend

There are 8,319,995 TikTok users in Colombia in 2022. This figure is expected to reach 12,091,024 by 2026 – Which represents a 45% growth in 2026. 

TikTok Users Mexico Statistic, Data, and Trend

There are 34,635,103 TikTok users in Mexico in 2022. This figure is expected to reach 46,120,640 by 2026 – Which represents a 33% growth in 2026. 

TikTok Users Peru Statistic, Data, and Trend

There are 5,785,396 TikTok users in Peru in 2022. This figure is expected to reach 8,055,207 by 2026 – Which represents a 39% growth in 2026. 

TikTok Users Canada Statistic, Data, and Trend

There are 8,255,615 TikTok users in Canada in 2022. This figure is expected to reach 10,098,406 by 2026 – Which represents a 22% growth in 2026. 

TikTok Users USA Statistic, Data, and Trend

There are 94,096,474 TikTok users in the USA in 2022. This figure is expected to reach 105,937,033 by 2026 – Which represents a 12% growth in 2026. 

TikTok Users France Statistic, Data, and Trend

There are 14,965,916 TikTok users in France in 2022. This figure is expected to reach 17,581,481 by 2026 – Which represents a 17% growth in 2026. 

TikTok Users Germany Statistic, Data, and Trend

There are 14,996,457 TikTok users in Germany in 2022. This figure is expected to reach 19,452,259 by 2026 – Which represents a 29% growth in 2026. 

TikTok Users Italy Statistic, Data, and Trend

There are 12,163,574 TikTok users in Italy in 2022. This figure is expected to reach 13,537,228 by 2026 – Which represents an 11% growth in 2026. 

TikTok Users Spain Statistic, Data, and Trend

There are 10,601,157 TikTok users in Spain in 2022. This figure is expected to reach 12,018,160 by 2026 – Which represents a 13% growth in 2026. 

TikTok Users UK Statistic, Data, and Trend

There are 17,464,020 TikTok users in the UK in 2022. This figure is expected to reach 21,104,740 by 2026 – Which represents a 20% growth in 2026. 

TikTok Users Worldwide Statistic, Data, and Trend

What’s the average time spent on TikTok?

TikTok users spend an average of 45.8 minutes per day on TikTok. They will surpass Youtube by 0.2 minutes in 2022. 

What age group uses TikTok the Most?

There are 23.7 Million TikTok users aged between 25-34 in the US. This is the user base by age. The next largest age group is 18-24 with over 22.5 Million users, followed by 12-17 year-olds at 16.6 Million. 

Before you think that TikTok is only for young people, the fastest-growing age group is 45-54 where the growth rate was 210% in 2021. 

Gen Z users (Age group 18-25) use TikTok the most at 10 hours and 12 minutes per week. Youtube and Instagram are the next most used social media platforms at around 5 hours for each. 

Which countries/region has the most growth potential for TikTok?

Asia Pacific has the highest potential growth rate for TikTok. Only 14.8% of total internet users are on TikTok in this region. 

North America, Latin America, Middle East and Africa have the highest penetration rate of internet users on TikTok (30.5%, 32.2%, 32.5% respectively). 

TikTok Users by Gender

There are 21.1% more females using TikTok than males in United States. The number of males is expected to grow faster than females in 2022 at 8.9% (compared to 7.8% for females). 

Who Owns TikTok now in 2022?

TikTok is owned by ByteDance. Zhang Yiming is the founder and CEO of ByteDance. ByteDance is headquartered out of China, Beijing.

Helo, Vigo Video, BaBe, Huoshan, and Douyin are all owned by ByteDance. Douyin, the Chinese counterpart of TikTok, has all of the same functionality as TikTok.

How Much Did TikTok Grow?

TikTok’s growth rate has been massive. eMarketer has anticipated 813.7 monthly active users on TikTok as of 2022. TikTok is utilized by 18% of internet users aged 16 to 64 throughout the world according to Global Webindex

TikTok had a 274% increase in its global userbase between 2019 to 2022. That’s a massive growth from 296.2 to 813.7 Million users. 

How Many Times was TikTok Downloaded?

According to AppAnnie, TikTok has a total of 3 billion downloads by June 2021. It was the seventh most popular app in the decade.

Influencer Marketing Statistics on TikTok

According to eMarketer, 12% more Marketers will use TikTok for influencer marketing by 2025. That’s a steady 3% growth year over year from 2021, which shows a strong focus on influencers. 

For context, the overall influencer marketing spending across platforms is 17% more by 2025. TikTok is slightly behind the trended base on eMarketer’s baseline. 

What Percentage of TikTok users are Gen Z?

41.8% of TikTok users are Gen Z in the United States. They are the largest group. Millennials make by 32.9% of the total users which is the next largest generation group. Gen X make up 12.4% of the total user base and Baby Boomers make up 4.5% of the total TikTok user base in US. 

TikTok Revenue Growth

In 2022, TikTok is projected to achieve $11.6 Billion That’s x3 the revenue of 2021. They are projected to grow 55% in 2023 with a total of $18 Billion. In 2024, TikTok is expected to achieve $23 Billion in ad revenue which is a 98% increase from 2022. This massive growth 

Top TikTok Hashtags

These are the top hashtags based according to influencermarketinghub and top-hashtags

How Much Do TikTok Creators and influencers earn?

The top TikTokers earn an average of $2.5 Million a year through Creator fund, live gifting, brand deals, song promotions, merchandise, and affiliate marketing. Most TikTok influencers with an average of 80,000 followers make a range of $2,700 a month. 

For every 1,000 views, the Creator Fund pays between 2 and 4 cents. For example, a video with one million views would earn between $20 and $40.

Which are the most followed TikTok Accounts? 

Here’s a list of who they are. The top TikTokers on the network can make up to $90,000 per post. 

TikTok Advertising Statistics and Ad Benchmarks

TikTok’s revenues in the US are projected to increase by 80% from $2.1 Billing to $5.96 in 2022. 

TikTok’s revenue per user in 2022 is $65.80. 

An engagement rate of above 11.25% on your TikTok ad would be above the average ad benchmark. 

You may also find this LinkedIn ad benchmark breakdown useful.

Conclusion

TikTok is undeniably becoming one of the most important platforms for marketers today. As you consider your marketing strategy, use these statistics to guide you. LinkedIn is still the more suitable platform for many B2B companies due to its targeting capabilities. For certain mid-market organizations, TikTok might be a more scalable place for you. Leverage hashtags and influencers.  You may also find a compilation of important Linkedin statistics here.