TikTok Statistics, Usage Trends & Revenue 2023
Everyone seems to be talking about the potential of TikTok. But is this just a new shiny object? How…
How to measure brand awareness – Metrics and KPIs to track.
Brand awareness is key to any business growth. Companies with higher brand awareness tend to be bought more…
This is Marketing – Book Summary, Review and Guide
“This is Marketing” is a book written by Seth Godin. This article is a summary and distillation of…
Wired for Story – Summary, Review, and Guide
We all like a good story, and for hundreds of years, writers have tried to tell us the…
Think Like a Freak Summary, Review, and Guide
Think Like A Freak, by the authors of Freakonomics, intends to help people break conventional thinking by teaching…
How to set marketing goals and objectives for your business
When executed effectively, marketing is one of the most strategic functions of a business. In an ideal situation,…
Free Prize Inside – Book Summary, Review and Guide
One of the most important questions that marketers, business owners, and entrepreneurs are grappling with today is addressed…
How Brands Grow – Book summary and guide
How Brands Grow is a book written by Byron Sharp, a professor from Ehrenberg-Bass Institute specializing in Marketing…
Marketing Made Simple – Book Summary, Review and Guide
Marketing Made Simple – Businesses lose sales everyday because it lacks a clear strategy for attracting new customers.…
How to build a winning Marketing Plan for 2023
A marketing plan is the most significant and strategic document marketers will create in a year. The issue…