B2B Marketing Statistics – Key Trends, Stats, and Strategies for 2022


Looking for the latest insights, trends, and data for B2B marketing strategies? Are you wondering what’s effective right now in B2B marketing right now? What’s the latest B2B marketing statistics?

Then you have come to the right place.

Whether you’re in B2B marketing, B2B Sales, B2B strategies, or are a B2B business owner, tech journalist, content Marketer, or researcher, this guide will show you strategies that work and don’t work. You’ll know what to double down on for your B2B business in 2022 and beyond.

We’ve put together an extensive list of essential B2B marketing statistics. Ready? Let’s go.  We have tried our best to cover all essential B2B marketing statistics for 2022!

We know that the rise in popularity of B2B marketing is a result of digital transformation, which has been accelerated by the pandemic. Although the emphasis has been shifting toward the digital buyer’s journey for about ten years, the greater dependence on digital in place of face-to-face engagement has changed how B2B audiences connect with businesses. A strong digital relationship with an audience can be established through content.

According to a 2022 Demand Gen Report, more than half (55%) of US B2B buyers depend on B2B marketing now than they did a year ago. Furthermore, this information is typically self-serve; according to a poll of US B2B buyers, 61% of them will read three to seven pieces of content before speaking with a salesperson. Buyers also find B2B marketing helpful after the sale, which encourages stronger engagement and client loyalty.

Note that the majority of B2B customers prefer an encounter without a salesman. They choose how, when, and where to interact with a business. They desire a fully self-serve environment and prefer to do independent content research to get the answers to their inquiries. If you don’t offer this material, you’re disregarding the preferences and time of those potential consumers and all of your B2B efforts can go to waste.

Related: Linkedin Statistics, Facts, and Demographics for Marketers in 2022

What is B2B marketing? 

Business-to-business (B2B) or business-to-government (B2G) marketing is a type of marketing that involves businesses and other organizations (such as nonprofit organizations, schools, or governments) purchasing products from other companies or institutions.

Compared to B2C, Marketers think that B2B marketing is typically more basic, informative, and boring. This is not true because company purchase decisions are also decided by humans. And humans have emotions. B2B marketers tend to forget that and treat their prospects like  robots.

B2B marketers frequently sell to buying committees comprising a variety of important stakeholders in the current business world. This results in a complicated and occasionally difficult environment, but as data sources get more reliable and accurate, B2B marketers’ capacity to identify problems and provide customers with pertinent, individualized information has significantly increased.

B2B Lead Generation Statistics

After seeing the statistics mentioned in the above image, you can easily realize the significance of B2B marketing and how different B2B companies are benefiting from this approach.

What percentage of Companies are B2B/how many B2B companies are there?

B2B companies account for major largest companies in the United States including Microsoft Corp, IBM, General Electric, Apple, Twilio Inc., Snowflake Inc., Atlassian Corporation Plc, Zoom Video Communications, etc.

Here we have gathered some more statistics about the number of B2B companies and the percentage of how many B2B services and products are there in the B2B market.

  • B2B items make for 12.1% of all online sales made by American businesses, while B2B services account for 11.5%.
  • The bulk of B2B purchasers are millennials, who make up 59% of the market.
  • In the US, 23.6% of companies operate in the B2B sector.
  • 77% of B2B consumers say they do extensive research before making a purchase.
  • In the upcoming year, 35% of B2B firms anticipate a rise in online sales.

There are more than 3 million B2B businesses in the U.S., generating trillions of dollars in revenue annually, according to data from Statista.com. High B2B business success in the US is also evident from B2B traditional advertising spending in the United States as shown by the graph below.

B2B traditional advertising spending in the US from 2016 to 2023.
B2B traditional advertising spending from 2016 to 2023

According to Insider Intelligence, a total of $22.14 billion was spent on advertising by US B2Bs in 2020, down from $22.58 billion in 2019. The market for B2B advertising expenditures as a whole rebounded in 2021, increasing by 16.5% YoY to about $26 billion. Over $30 billion will be spent on US advertising by B2B companies by 2023.

B2B ad spending
B2B ad spending

B2B companies should also focus on their budgets and how much they plan to spend on content marketing depending on how much budget the companies have for marketing purposes as shown by the graph below.

Percentage of B2B marketers who want to change their content marketing budgets

Sometimes the budget may remain the same for B2B marketing purposes but the marketers may change their strategy. For example, if they spend more on video marketing, they start using less budget for it and move toward blogging and search engine optimization for organic results. So where B2B businesses will spend while proceeding with their content marketing strategies also impact their sales and help them to see the effectiveness of particular strategies.

It is also worth noting that more than 70% of B2B businesses focus mainly on video marketing as it is one of the most effective content marketing strategies to attract potential B2B customers.

Event and email marketing are also some other approaches as shown in the graph below.

Content marketing areas of investment for B2B marketers in 2022

How many B2B companies use content marketing? 

Since the rise of digital transformations, digital marketing, and the pandemic, B2B audiences shifted to digital communication for work, networking, and business transactions, content marketing has been ingrained in B2B marketing.

Content marketing: What is it? the act of producing and disseminating information (such as blogs, podcasts, white papers, webinars, social media postings, and videos) with the goal of drawing in, holding the attention of, and converting new prospects while keeping hold of existing clients.

Brand recognition, demand creation, sales pipelines, and customer loyalty and retention are all supported by content marketing. According to a 2021 Semrush poll, 97% of marketing industry respondents globally choose content as a technique and claim it is a component of their marketing strategy.

The production and delivery of information consume a substantial amount of time and financial resources.

According to a 2022 Casted analysis, US B2B content marketers spend their time creating content for social media, blogs, emails, and newsletters, producing at least one thought leadership asset—such as a white paper or webinar—per week. Additionally, content marketers are in charge of content distribution, which includes posting material to websites and social media outlets.

Despite the fact that budgets for content development might vary, at least 50% of marketers globally who are aware of their company’s content marketing budget allocate that amount to B2B content marketing. According to a July 2021 poll by the Content Marketing Institute, 39% spend a quarter or more (CMI). In 2022, this spending is expected to increase by two-thirds of these marketers.

Look at the statistics showing paid content distribution methods used by B2B Marketers, Tech journalists, and Content marketers, etc.

Effectiveness of leading types of paid content distribution methods
Effectiveness of leading types of paid content distribution methods

Let’s know more about content marketing and why it’s so important.

  • 80% of B2B consumers value content that educates a potential client about the product. Nearly 60% of them eventually express a want to learn more about the product. (WebFX)
  • The revenue increase and ROI of an ABM-led content syndication campaign may reach 200% and 300%, respectively. (B2B Unbound)
  • You may produce over 500 MQLs each month by using the ABM strategy for content syndication. (B2B Unbound)
  • Thought leadership is valued by decision-makers. Nearly 54% of decision-makers read about thought leadership for more than an hour each week. (LinkedIn)
  • Expectations for thought leadership are growing. Almost 30% of the decision-makers give vendors’ thought leadership a mediocre or unsatisfactory rating. (LinkedIn)
Leading goals of B2B content marketing strategies
Leading goals of B2B content marketing strategies

Now look at the graph and you will notice that B2B content marketing strategies always have some goals related to brand awareness and addressing the demands of the customers in the best possible way. However, when B2B CMOs fail to link content marketing to corporate goals, they lose a crucial opportunity to drive growth and be relevant to their audience. All content marketing efforts should be focused on achieving quality lead generation. So B2B marketers should focus on the content that can help them in creating brand awareness, generating leads, and building credibility and trust.

Let’s have a look at some relevant statistics by Ahrefs.

  • A content marketing strategy will never be developed by 4% of B2B marketers. It means this category of B2B marketers does not use content marketing strategies at all, and thus loses big opportunities for lead generation.
  • 87% of B2B marketers place a higher priority on the informational requirements of the audience than on the company’s sales or promotional messages.
  • The majority of B2B marketers who use content marketing outsource their content generation.
  • Social media, email, and the company’s blog or website are the top three organic content delivery platforms employed by B2B marketers.
  • 96% of B2B content marketers utilize LinkedIn.
  • Only 28% of B2B marketers do not make use of channels for paid content distribution.
  • When developing content, 78% of B2B marketers use keyword research for SEO.

The graph below also gives us more knowledge about B2B content marketing efforts and how difficult it is for B2B marketers to exactly estimate the effectiveness of their efforts.

Top marketing strategies B2B companies are using?

When it comes to marketing, B2B companies are increasingly relying on social media and digital marketing to help them reach their audiences.

Some other strategies that are also being used by B2B marketers include:

-Account-based marketing:

Account-based marketing

As shown by the above graph, ABM is the most effective strategy (46%) among the trending b2b marketing and sales strategies. The close successful B2B marketing strategies are video marketing (41%), influencer marketing (38%), and artificial intelligence (38%).

We are able to provide more unquestionable hard, cold numbers that demonstrate the effectiveness of our ABM strategy.

So let’s examine some data to assist us to focus on the indicators we ought to be tracking.

– According to a survey of B2B marketers, 87% of those polled said the ROI on their ABM campaigns was higher than that of their other marketing expenditures.

– The average transaction size has increased in 91% of ABM programs, with 25% seeing increases of more than 50%.

– 86% of marketers claim that ABM has increased their win rates.

– ABM has increased the number of opportunities by 70%.

– An increase of 28% in deal/sale velocity.

We suggest? Create an ABM dashboard with your VP of Sales and report on these figures jointly.

Now let’s move to content marketing which is also emerging as an effective B2B marketing strategy.

Content Marketing – Content marketing is a form of marketing in which messages about products or services are distributed for the purpose of educating and informing potential consumers about the benefits of those goods or services. Companies claim that video content marketing increases ROIs in 75% of cases. 71% of marketers who use video make original videos from the start. 72% of businesses are certain that videos increase the effectiveness of customer conversion.

Customer Relationship Management[LS1]  – CRM is an area of business technology that focuses on managing relationships with customers. An important aspect of CRM is identifying and reaching out to potential customers who have not yet made a purchase from a company. The most common form of content marketing is outsourced by 50% of businesses. The size of a typical B2B content creation team has grown by 31% over the past 12 months.

See the graph below to understand the CRM statistics.

B2B businesses using CRM software
B2B businesses using CRM software

Pay Per Click Advertising (PPC) – Pay-per-click advertising (PPC) takes place when someone clicks on paid links for your company. 16% of B2B organizations spend the most on digital marketing through online advertising.

Effect on pandemic on B2B PPC marketing
Effect of pandemic on B2B PPC marketing

PPC marketing is a staple of any B2B marketer’s digital marketing plan. Its efficacy has also increased as a result of data analysis and wise decision-making.

Email marketing: Email marketing is now being helped by AI and ML with real-time adjustments. Email marketing will undoubtedly continue to advance and is clearly here to stay.

  • According to B2B marketing data, 82% of marketing professionals use email messages as a technique to spread the word about the content they provide.
  • Five B2B emails sent on average only get one opened. Email is the primary method of communication for 84% of B2B marketing experts.
  • Newsletters are used by 81% of B2B content marketers to update their readers on news and boost sales chances.
  • 16% of B2B companies spend the majority of their budget on email marketing.

Blogs: They are an essential part of practically any content team. Regularly maintained blogs increase your site’s inbound traffic and provide you organic visibility. You should do more study on your audience’s preferences, worries, aspirations, requirements, and hobbies if you want your blogging to be more effective. You can use these details as a reference while creating blog entries. It is very easy if you are committed because statistics show that it takes 3 hours and 55 minutes to write a blog post. This duration kept changing as people wanted more updated knowledge.

Average duration to write a blog post
Average duration to write a blog post

Search: SEO best practices are difficult to operate since they vary as frequently as Google’s algorithm (a lot), yet every B2B marketing plan must take this into account. Recently, searcher intent signals have become more important than keywords and metadata. 95.5% of traffic goes to the first SERP (search engine results page). The majority of B2B clients are accustomed to researching online before making an offline payment. Search engines are preferred by 71% of B2B customers when looking for information online. B2B marketers receive organic search traffic for 70% of their traffic.

Social media: Both free and paid efforts have to be included. You may connect with and interact with prospects on social networks, where they are engaged. These channels are increasingly being used by B2B buyers to investigate potential providers before making selections. Pinterest is used by one in every four B2B marketers to advertise their companies online. 95% of B2B businesses have a specific budget set out for content creation.

Moreover, 80% of B2B and B2C businesses start their advertising campaigns on social media platforms with Google Ads. 61% of B2B marketers disseminate their content online using sponsored advertisements.

Strategies B2B marketing professionals worldwide are currently using
Strategies B2B marketing professionals worldwide are currently using

Let’s have a look at some statistics about effective social media platforms for B2B content marketers.

  • According to a CMI report, 97% of B2B companies use LinkedIn as part of their content marketing strategy.
  • Twitter reports that 64% of users would rather tweet a specialized support account on Twitter than call a company.
  • B2B marketers have the highest chance of connecting with their target market of other company owners on Facebook. As of Q4 2021, Facebook has 1.93 billion daily active users and over 2.91 billion monthly users, according to Statista. 10+ million of those users are strictly companies that advertise on Facebook.

Most of the story is revealed by this graph.

most effective social media platform for B2B content marketers worldwide
  Most effective social media platform for B2B content marketers worldwide

A third of all online time is spent by internet users on social media. Social media is the primary method used by 25% of marketing companies to raise brand awareness. 84% of B2B companies report using influencer marketing to raise brand awareness.

leading tactics used by B2B marketers as of Jan 2022
  leading tactics used by B2B marketers as of Jan 2022

 The core purpose of all these B2B marketing strategies is to increase conversion rates.

A study from Forbes shows that B2B marketing campaigns have a higher conversion rate than B2C ones. When we look at the statistics, it becomes clear why these campaigns are focused on their target audience and understand what their clients really want.

It is safe to say that the marketing strategies deployed by B2B companies have changed a lot over the years.

  most successful factors in qualified lead generation strategies by B2B marketers

As the above graph shows, the major factors stated by Statista in qualified lead generation strategies are effective one-to-one outreach (40.59%), speaking to buyer challenges (37.62%), Brand has market visibility or strong referral sources (33.66%), paid media campaigns (32.67%), the conversion rate of the website (24.75%), and inbound, SEO, or social efforts (24.75%). Others include account-based marketing campaigns (15.84%), industry trade shows (14.85%), reporting systems (13.86%), and others (0.99%).

How is B2B marketing success measured? B2B marketing analytics

According to Parse.ly, 53% of content marketers do not link their content to revenue targets, and 49% are unaware of how their content is doing.

To measure the success of B2B marketing, it is also very important to check out which goals can be achieved and how they can impact overall sales.

You should carefully consider what you want to track and what B2B success measurement KPIs are required to achieve your company goals before developing a B2B marketing analytics plan.

You can also measure your success from the goals you wanted to achieve.

Marketing Goals
Marketing Goals

According to Backlinko, Only 3% of B2B marketers that establish targets always succeed in achieving them while 74% achieve only some of their goals.

So the core thing that matters is how many prospects convert, how many leads enter your funnel, and how much value each client brings to your bottom line—all of these metrics need to be connected to your revenue model. These measurements can be categorized as follows:

Volume: How frequently your emails are opened and clicked, or how many people visit and view your website and other marketing materials.

Time: How long leads take to go through your marketing funnel, how long leads spend on average in each stage of the funnel, and how frequently prospects respond to efforts like email sequences.

Conversions: They are the percentage of prospects who become leads, MQLs, or SQLs.

Value: Which aspects of your marketing strategy are having an influence on your ROI, such as the cost to move a prospect from the MQL stage to the MQL stage or the channel that is generating the most leads?

It seems like a lot all at once. But today you may use ready-made templates to build datasets and dashboards because of the development of B2B marketing analytics technology.

Google analytics tool measuring B2B marketing success
Google analytics tool measuring B2B marketing success

As you can see from B2B marketing analytics, knowing where your consumers are coming from, which marketing initiatives they are reacting to, and what initiatives bring in the most money is essential to the success of your whole marketing plan.

The good news is that you can put all of this on autopilot using B2B marketing analytics. Datasets, lenses, and computerized dashboards have made it possible for marketers to monitor the most profitable campaigns in real time.

B2B marketing challenges statistics

Various factors affect the accomplishment of B2B lead conversion goals. For B2B businesses, the most important thing is to create brand awareness and credibility. So the first goal to achieve B2B success is to create brand awareness (80%). Others are building credibility/trust (75%), educating audience (70%), generating demand/leads (60%), building loyalty with existing clients/customers (60%), nurturing subscribers/audience/leads (49%), driving attendance to one or more in-person events (47%), generating sales/revenue (42%), building a subscribed audience (32%) and supporting the launch of a new product (42%) as shown by the graph below.

 leading goals achieved with the help of content marketing among B2B marketers
  leading goals achieved with the help of content marketing among B2B marketers

B2B business success greatly depends on B2B marketing as it has the ability to increase sales, brand equity, and market share when B2B CMOS completely integrate the power of content with their organization’s brand identity and desired audience. The CMO’s ability to clearly communicate to all stakeholders the need of linking marketing to business strategy is key to the effectiveness of content within a marketing plan.

During the journey of B2B marketing, B2B businesses also face some challenges such as financial issues that become a big hurdle for them as shown by the graph below.

  Financial challenges faced by B2B marketers during business event planning
Challenges faced by B2B marketers

Creating high-quality leads is one of the main issues for 37% of marketers.

For a variety of reasons, lead generation is challenging for marketers.

B2B marketing challenges

For starters, lead tracking has problems. How can you be certain that you are correctly tracking each conversion point whether leads are converting by form, phone, or live chat? You’ll find it difficult to connect your high-quality leads to your marketing efforts without this tracking in place. You won’t ever be able to effectively optimize your marketing without it.

What are the biggest B2B industries?

Marketers believed that marketing has evolved more in the preceding two years than in the previous fifty years, according to Adobe research. Today, more than five years later, it appears that change is happening even faster.

Virtual and augmented reality (VR/AR), medical marijuana, financial technology (FinTech), biotechnology, and content marketing are the top five B2B businesses.

  mandatory B2B marketing solutions

With a projected CAGR of 31.5% between 2021 and 2026, AR/VR growth is predicted to be particularly noticeable.

Consider the variety of marketing technology (MarTech) products that are currently offered. There are now 6,829 distinct MarTech products offered by 6,242 suppliers across 55 categories as of the most recent tally. There is no indication that things will slow down any time soon, and this marks a 27% rise over the amount from the previous year.

Is B2B eCommerce growing?

According to Digital Commerce 360, B2B eCommerce sites, log-in gateways, and marketplaces saw growth in online sales of 17.8% to $1.63 trillion in 2021. According to Statista, the B2B eCommerce industry in North America will reach $4,600 billion by 2025.

  Sponsorship of trade shows as the latest effective B2B marketing strategy

It is evident that B2B enterprises are no longer embracing e-commerce as a hip new channel. Instead, according to McKinsey & Company, by 2022, around 65% of B2B businesses across industries would exclusively conduct business online. Additionally, B2Bs are now more likely to provide eCommerce than in-person sales for the first time.

Why? because it increases income. According to the same Mckinsey & Company report, eCommerce accounts for around 18% of B2B companies’ total sales. greater than video conferencing, email, and phone.

This is consistent with statistics provided by Wonderman Thomson, which stated that as of 2021, 49% of B2B purchases in the UK, US, and China take place online.

However, having a simple website or a poor client experience is no longer acceptable if you want to thrive with B2B eCommerce.

However, 52% of B2B purchasers claim to be dissatisfied with the online purchasing process. Even worse, if a supplier’s digital channel couldn’t meet their demands, a startling 90% of B2B buyers would switch to a rival.

In order to provide the shopping experiences that consumers have grown accustomed to, B2Bs must give their digital transformation top priority in 2022.

B2B eCommerce gross merchandise volume

The increasing trend is observed with every passing year when it comes to observing the global B2B eCommerce gross merchandise volume as shown by the graph above.

How is B2B marketing changing?

For 36.6% of wholesalers, modernizing old systems will be a big difficulty in 2022. However, you must make sure you have the appropriate methods in place if you want to provide your new and existing clients with a better, more B2C-like experience.

B2B Marketing continues to evolve quickly especially post-pandemic. Based on statistics, we can see that trade shows lost their importance due to many restrictions in 2019. Trade shows are projected to return to their pre-pandemic market share levels only after 2026. From 2021 to 2026, B2B marketing is projected to rely more on digital and marketing technology, with an annual ad spend increase of 2 billion US dollars.

  B2B healthcare and pharmaceutical digital advertising spending

Remember that B2B healthcare and pharmaceutical industries are already passing through the phase of digital transformation and are rapidly changing their B2B strategies.

effectiveness of new digital marketing strategies as compared to traditional advertising according to B2B CMOs
Effectiveness of new digital marketing strategies as compared to traditional advertising according to B2B CMOs

Here is another graph that tells how effective it is to test the new digital marketing techniques and how spending less can yield more results. When we compare the investments between traditional advertising for B2B marketing purposes and the digital latest B2B marketing and advertising techniques, we come to know that the budget has considerably changed as shown by the graphs. However, the graph below shows a decline of -26% in traditional advertising spending in 2020 due to the pandemic which immediately rose up in 2021 to 11.2%. The estimated fall in 2023 is due to new digital marketing strategies like using more advanced CRM software that helps to save money.

  Change in B2B traditional advertising spending from 2017 to 2023

  change in B2B traditional advertising spending from 2017 to 2023

You can also observe the change in B2B marketing trends from the graph below. According to Statista, 93% of respondents to a study of B2B marketers from all over the world in August 2021 stated that they were including digital advertisements in their digital marketing plan. 90% of respondents indicated they used digital content, while 92% said they used social media.

 change in digital marketing trends and adoption of new channels
Change in digital marketing trends and adoption of new channels

  effectiveness of new marketing tactics and channels

As shown by the above graph, social media marketing, video marketing, and personalization are the major new marketing tactics and channels to attract potential B2B leads.

How does B2B marketing work? 

B2B marketing is a complicated process that requires a lot of strategy and planning. You will need to understand your target audience, their preferences, and hidden desires in order to make an effective campaign.

B2B marketing is worth it since the conversion rates are higher than consumer-focused content. It can be expensive, but it’s worth it if you take the time to plan everything out.

Marketing professionals in B2B markets typically work at the “account” level for a particular client and jobs vary significantly in scope and complexity. There are many different types of accounts B2B marketers may deal with, each with its own unique set of challenges.

A key objective for any B2B marketer is to satisfy the clients by understanding their needs and objectives while also fulfilling their own company’s objectives. This can sometimes be tricky.

Creating quality content for your target audience that resonates with them has been found to be more effective than any other strategy used by marketers.

B2B marketing efforts and expenditures
B2B marketing efforts and expenditures

Another important point to be noted about this strategy is that it can help in lowering your cost per lead significantly.

The cost per lead metric calculates how much it cost you when a new lead comes from your marketing tactic

B2B Branding statistics  

The majority of B2B clients are accustomed to researching online before making an offline payment.

Our study about demand generation budget changes gives us an idea of B2B branding statistics. 58% of respondents said that it is increasing. 28% of the B2B marketing professionals think that the demand generation budget is constant while 14% said that it is decreasing as shown by the graph below.

  demand budget changes according to B2B professionals

  demand budget changes according to B2B professionals

The report shows that the difficulty level for sales and revenues attributed to marketing is 41%. It is 33%, 28%, and 26% for marketing ROI, customer lifetime value, and customer acquisition and retention respectively.

Various branding statistics also show that trade shows have also played a vital role in B2B marketing as shown by the graph below

  Distribution of trade shows projected in selected countries for B2B marketing

While going through the journey of B2B marketing, various challenges are also faced by B2B businesses, especially generating quality leads (42%), collecting quality data (40%), generating enough leads (33%), and measuring performance (32%). Others include aligning marketing and sales, attributing revenue to marketing, and building an efficient technology stack; you can see detailed statistics below. 

  Challenges faced by B2B companies during the branding process
Social Media Platforms ROI
Social Media Platforms ROI
Leading paid social media platforms used by b2b marketeers
Leading paid social media platforms used by b2b marketeers

B2B video marketing statistics

  • The efficacy of video marketing is a topic of confidence for B2B marketers. Over 85% of B2B marketers now use or intend to employ video marketing. Customers also choose movies (Hubspot). The majority of consumers (almost 94%) view videos to learn how a product or service operates. (HubSpot)
  • The perfect length for a marketing video is one minute. If the video is under one minute, the majority of viewers will see it through to the conclusion. (Cience)
  • 98% of B2B marketers claim that video content converts at least as well as other types of content. (Vidyard)
  • 84% of customers claimed that seeing a video motivated them to buy something. (The Yans Media)

Some more interesting statistics about B2B video marketing are shown in the graph below.

B2b video marketing statistics

B2B Marketing Automation Statistics 

We all know that marketing automation can make B2B tasks much simpler. For example, you can continue with your regular marketing efforts by scheduling your posts, automating your email marketing with the help of customer journey automation tools and using AI Technology for content creation, and so on.

Let’s start by examining some statistics that show how many businesses and marketers are adopting marketing automation:

  • A minimal amount of marketing automation is being used by 34% of the organizations in the survey.
  • 25% of the businesses surveyed use marketing automation heavily.
  • In the next two years, 28% of surveyed businesses that don’t now utilize it aim to do so.
  • 13% of businesses do not use any marketing automation.

Creator: Pedalix

Top marketing automation use cases
Top marketing automation use cases

The above image gives you a clear idea of B2B companies using social media scheduling as a major automation strategy (83%). Email marketing (75%) and social media advertising (58%) occupy second and third positions respectively. The most common example of using marketing automation tools is the utilization of chatbots for keeping customers engaged.

In their most recent State of Marketing study, HubSpot also examined the use of marketing automation and discovered that:

79% of businesses automate marketing, compared to 45% that automate sales and 33% that automate finance.

The corporate sector that uses automation the most is marketing.

Look at the graph below and you will notice that B2B marketing automation is getting more popular with every passing day.

B2B marketing automation systems market
B2B marketing automation systems market

B2B Email Marketing Statistics 

Here are some major email marketing statistics that we have gathered.

  • A business requires, on average, 3 hours and 55 minutes to compose one effective email marketing campaign, per B2B marketing data.
  • Press releases and blog postings when combined with email marketing draw twice as many leads as instructive material.
  • 52% of B2B customers say they prefer to buy products from businesses that produce their own content.
  • The most common tactic used by B2B companies is content marketing.
  • Product specs are the top piece of content, according to 66% of B2B purchasers.
  • For 81% of B2B marketers, email newsletters are the most popular form of content marketing.

Some other email marketing statistics are revealed by the graph below.

B2b Email Marketing Statistics

B2B influencer & event marketing statistics [LS2] 

Statistics are powerful tools that can be used to measure and evaluate different aspects of the business.

In the B2B marketing world, statistics play an important role in understanding how many marketers are influencers, the average number of followers they have, and what events they attend.

According to research published on Lee Odden’s TopRank Marketing blog, 86% of B2B firms had success with influencer marketing. B2B firms may increase sales by using influencer marketing to increase brand recognition and reputation.

Look at more B2B influencer marketing statistics in the image below.

B2B influencer marketing statistics
B2B influencer marketing statistics

B2B influencer marketing statistics

Influencer marketing is a great way to promote a brand or product on social media by targeting influential people within a specific industry.

Event marketing can be beneficial for both the brand and attendees.

These two forms of marketing often intersect with one another as event organizers may want to hire influencers to promote their events online.

Through the power of social media, brands can now take advantage of B2B influencers and event marketing. The use of these channels has been growing in popularity with a 44% annual growth rate over the past decade.

Statistics show that 6 out of every 10 B2B marketers plan to increase their marketing budgets in 2018. Influencer marketing is one of the top priorities for marketers near and far as it provides a unique way to reach customers and prospects at scale.

Final Verdict

Marketing of goods or services to other businesses and Organizations is referred to as business-to-business marketing. It differs significantly from B2C marketing, which is focused on customers, and not on businesses. According to all the B2B marketing statistics, we can easily understand that more budget is required for effective B2B marketing strategies as compared to B2C. Various B2B marketing channels are also growing day by day including trade shows, social media channels, and email marketing automation.

If you also want to share some interesting statistics regarding B2B marketing and the latest B2B trends, feel free to comment in the comment section below.


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